Tous les ebooks de la collection "Palgrave Studies in Political Marketing and Management" - Palgrave Macmillan

11 Livre(s)
Télécharger le livre : Political Marketing in the 2021 Canadian Federal Election
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Political Marketing in the 2021 Canadian Federal Election
Jamie Gillies , Vincent Raynauld , André Turcotte
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing...

Editeur : Palgrave Macmillan
Parution : 2023-06-09
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

52,74 €
Télécharger le livre : Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Andrew Lim
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/...

Editeur : Palgrave Macmillan
Parution : 2022-10-29
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

47,46 €
Télécharger le livre : Political Marketing in the 2020 U.S. Presidential Election
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Political Marketing in the 2020 U.S. Presidential Election
Jamie Gillies
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S....

Editeur : Palgrave Macmillan
Parution : 2021-12-10
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

68,56 €
Télécharger le livre : Political Branding in Turbulent times
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Political Branding in Turbulent times
Mona Moufahim
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the...

Editeur : Palgrave Macmillan
Parution : 2021-10-25
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

68,56 €
Télécharger le livre : Political Marketing and Management in the 2020 New Zealand General Election
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Political Marketing and Management in the 2020 New Zealand General Election
Edward Elder , Jennifer Lees-Marshment
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment...

Editeur : Palgrave Macmillan
Parution : 2021-10-24
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

63,29 €
Télécharger le livre : Political Marketing and Management in Ghana
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Political Marketing and Management in Ghana
Kobby Mensah
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation,...

Editeur : Palgrave Macmillan
Parution : 2017-08-09
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

63,29 €
Télécharger le livre : Political Marketing in the 2016 U.S. Presidential Election
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Political Marketing in the 2016 U.S. Presidential Election
Jamie Gillies
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual...

Editeur : Palgrave Macmillan
Parution : 2017-08-04
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

58,01 €
Télécharger le livre : Applying Public Opinion in Governance
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Applying Public Opinion in Governance
Scott Edward Bennett
This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United Kingdom. Using information collected from the media and from international practitioners in the public opinion field, as...

Editeur : Palgrave Macmillan
Parution : 2017-06-01
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

58,01 €
Télécharger le livre : Marketing Leadership in Government
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Marketing Leadership in Government
Edward Elder
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public...

Editeur : Palgrave Macmillan
Parution : 2016-07-17
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

52,74 €
Télécharger le livre : Political Marketing and the 2015 UK General Election
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Political Marketing and the 2015 UK General Election
Darren G. Lilleker , Mark Pack
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and...

Editeur : Palgrave Macmillan
Parution : 2016-05-11
Collection : Palgrave Studies in Political Marketing and Management
ePub

52,74 €
Télécharger le livre : Political Branding Strategies
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Political Branding Strategies
Lorann Downer
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for...

Editeur : Palgrave Macmillan
Parution : 2015-12-03
Collection : Palgrave Studies in Political Marketing and Management
PDF

58,01 €