Télécharger le livre :  Political Marketing and Management in Ghana
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This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation,...

Editeur : Palgrave Macmillan
Parution : 2017-08-09
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

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