Télécharger le livre :  Political Marketing and the 2015 UK General Election
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This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and...

Editeur : Palgrave Macmillan
Parution : 2016-05-11
Collection : Palgrave Studies in Political Marketing and Management
ePub

52,74