Télécharger le livre :  The Influence of Culture and Personality on Customer Satisfaction
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Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and...

Editeur : Springer Gabler
Parution : 2016-02-23

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