Ebooks de G. Foxall en PDF

3 Livre(s)
Télécharger le livre : The Behavioral Economics of Brand Choice
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The Behavioral Economics of Brand Choice
G. Foxall , V. James , Jorge M. Olivera-Castro , Teresa C. Schrezenmaier
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science.This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new...

Editeur : Palgrave Macmillan
Parution : 2007-06-27

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52,74 €
Télécharger le livre : Explaining Consumer Choice
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Explaining Consumer Choice
G. Foxall
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a...

Editeur : Palgrave Macmillan
Parution : 2007-06-27

PDF

52,74 €
Télécharger le livre : Understanding Consumer Choice
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Understanding Consumer Choice
G. Foxall
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical...

Editeur : Palgrave Macmillan
Parution : 2005-03-11

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94,94 €