Ebooks de Jorge M. Olivera-Castro en PDF

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Télécharger le livre : The Behavioral Economics of Brand Choice
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The Behavioral Economics of Brand Choice
G. Foxall , V. James , Jorge M. Olivera-Castro , Teresa C. Schrezenmaier
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science.This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new...

Editeur : Palgrave Macmillan
Parution : 2007-06-27

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