Ebooks de George J. Siomkos en EPUB

1 Livre(s)
Télécharger le livre : The Seven Principles of WOM and Buzz Marketing
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The Seven Principles of WOM and Buzz Marketing
Panos Mourdoukoutas , George J. Siomkos
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the...

Editeur : Springer
Parution : 2009-10-03

ePub

52,74 €