Ebooks de Panos Mourdoukoutas en PDF et EPUB

2 Livre(s)
Télécharger le livre : Intelligent Investing in Irrational Markets
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Intelligent Investing in Irrational Markets
Christopher Bates , Panos Mourdoukoutas
Investing involves the basic principles of economics that help investors identify financial goals and constraints to come up with the right asset and portfolio allocation. This second edition outlines the updated rules for investing in irrational markets successfully....

Editeur : Palgrave Macmillan
Parution : 2025-09-01

PDF, ePub

42,19 €
Télécharger le livre : The Seven Principles of WOM and Buzz Marketing
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The Seven Principles of WOM and Buzz Marketing
Panos Mourdoukoutas , George J. Siomkos
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the...

Editeur : Springer
Parution : 2009-10-03

ePub

52,74 €