Ebooks de George P. Moschis en PDF et EPUB

3 Livre(s)
Télécharger le livre : Academic Research in Business and the Social Sciences
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Academic Research in Business and the Social Sciences
George P. Moschis
This book provides doctoral students, junior faculty and early-career researchers with guidelines, resources and strategies for performing and publishing academic research successfully. It helps increase the productivity of researchers by showing efficient and effective...

Editeur : Springer
Parution : 2024-06-06

PDF, ePub

47,46 €
Télécharger le livre : Marketing to the Aging Population
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Marketing to the Aging Population
George P. Moschis
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights...

Editeur : Springer
Parution : 2022-10-06
Collection : Management for Professionals
PDF, ePub

84,39 €
Télécharger le livre : Consumer Behavior over the Life Course
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Consumer Behavior over the Life Course
George P. Moschis
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of...

Editeur : Springer
Parution : 2019-01-31

PDF, ePub

126,59 €