Ebooks de Gianluigi Guido en PDF et EPUB

3 Livre(s)
Télécharger le livre : Godfather Marketing
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Godfather Marketing
Gianluigi Guido
In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to...

Editeur : Palgrave Macmillan
Parution : 2024-09-25

PDF, ePub

42,19 €
Télécharger le livre : Non-Fungible Tokens (NFTs)
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Non-Fungible Tokens (NFTs)
Gianluigi Guido , Alessandro M. Peluso , Andrea Sestino
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as...

Editeur : Palgrave Macmillan
Parution : 2022-07-01

PDF, ePub

42,19 €
Télécharger le livre : Sustainable Luxury Brands
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Sustainable Luxury Brands
Cesare Amatulli , Michele Costabile , Matteo De Angelis , Gianluigi Guido
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability,...

Editeur : Palgrave Macmillan
Parution : 2017-01-20
Collection : Palgrave Advances in Luxury
PDF, ePub

147,69 €