Ebooks de John O'Shaughnessy en PDF et EPUB

3 Livre(s)
Télécharger le livre : The Marketing Power of Emotion
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The Marketing Power of Emotion
John O'shaughnessy , Nicholas Jackson O'shaughnessy
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand...

Editeur : Oxford University Press
Parution : 2002-12-26

PDF, ePub

37,65 €
Télécharger le livre : The marketing power of Emotion
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The marketing power of Emotion
John O'shaughnessy , Nicholas Jackson O'shaughnessy
This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals.

Editeur : Oxford University Press
Parution : 2002

PDF

31,00 €
Télécharger le livre : Explaining buyer behavior: central concepts and philosophy of science issues
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Explaining buyer behavior: central concepts and philosophy of science issues
John O'shaughnessy
Explaining Buyer Behavior provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior.

Editeur : Oxford University Press
Parution : 1992

PDF

81,00 €