Ebooks de Karen E. Sutherland en PDF et EPUB

2 Livre(s)
Télécharger le livre : Artificial Intelligence for Strategic Communication
Ajouter à ma liste d'envies
Artificial Intelligence for Strategic Communication
Karen E. Sutherland
In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research,...

Editeur : Palgrave Macmillan
Parution : 2025-02-17

PDF, ePub

116,04 €
Télécharger le livre : Transmedia Brand Storytelling
Ajouter à ma liste d'envies
Transmedia Brand Storytelling
Richie Barker , Karen E. Sutherland
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing,...

Editeur : Palgrave Macmillan
Parution : 2023-10-03

PDF, ePub

42,19 €