Ebooks de Richie Barker en PDF et EPUB

1 Livre(s)
Télécharger le livre : Transmedia Brand Storytelling
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Transmedia Brand Storytelling
Richie Barker , Karen E. Sutherland
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing,...

Editeur : Palgrave Macmillan
Parution : 2023-10-03

PDF, ePub

42,19 €