Ebooks de Louis-Philippe Kerkhove en PDF et EPUB

1 Livre(s)
Télécharger le livre : Data-driven Retailing
Ajouter à ma liste d'envies
Data-driven Retailing
Louis-Philippe Kerkhove
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and...

Editeur : Springer
Parution : 2022-10-05
Collection : Management for Professionals
PDF, ePub

52,74 €