Ebooks de M. Mercedes Galan-Ladero en PDF et EPUB

3 Livre(s)
Télécharger le livre : Responsible Consumption and Sustainability
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Responsible Consumption and Sustainability
Enrique Carlos Bianchi , M. Mercedes Galan-Ladero , Ana Lanero Carrizo , Jose Luis Vazquez Burguete
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and...

Editeur : Springer
Parution : 2023-07-11
Collection : Springer Business Cases
PDF, ePub

58,01 €
Télécharger le livre : Applied Social Marketing and Quality of Life
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Applied Social Marketing and Quality of Life
M. Mercedes Galan-Ladero , Reynaldo G. Rivera
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been...

Editeur : Springer
Parution : 2021-12-02
Collection : Applying Quality of Life Research
PDF, ePub

147,69 €
Télécharger le livre : Case Studies on Social Marketing
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Case Studies on Social Marketing
Helena M. Alves , M. Mercedes Galan-Ladero
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental...

Editeur : Springer
Parution : 2019-02-20
Collection : Management for Professionals
PDF, ePub

73,84 €