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Biographie et livres de Paul Johnston

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Dr Paul Johnston is a senior lecturer in marketing and innovation at Nottingham Trent University. Prior to this Paul spent 20 years in the gambling and electronics games industry with board level roles in competitive strategy, key account management, marketing research, and product innovation.
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Dernière parution

Téléchargez le livre : Stand-out Marketing
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Stand-out Marketing

Stacey Danheiser , Paul Johnston , Simon Kelly

Kogan Page

2020-12-03

ePub

"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out...

41,99 €

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Ebooks de Paul Johnston en PDF et EPUB

1 Livre(s)
Télécharger le livre : Value-ology
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Value-ology
Stacey Danheiser , Paul Johnston , Simon Kelly
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and...

Editeur : Palgrave Macmillan
Parution : 2017-01-19

PDF, ePub

47,46 €