Télécharger le livre :  Public Sector Marketing Communications, Volume II
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Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of...

Editeur : Palgrave Macmillan
Parution : 2023-05-03

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168,79
Télécharger le livre :  Public Sector Marketing Communications Volume I
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African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a...

Editeur : Palgrave Macmillan
Parution : 2022-10-03

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94,94