Télécharger le livre :  Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa
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This open access book explores the intersection of gender and climate change, suggests ways in which innovative technologies can accelerate climate relief actions, and offers strategies for integrating climate change initiatives into national policies and...

Editeur : Palgrave Macmillan
Parution : 2023-12-07

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Gratuit
Télécharger le livre :  Public Sector Marketing Communications, Volume II
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Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of...

Editeur : Palgrave Macmillan
Parution : 2023-05-03

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168,79
Télécharger le livre :  Public Sector Marketing Communications Volume I
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African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a...

Editeur : Palgrave Macmillan
Parution : 2022-10-03

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94,94
Télécharger le livre :  Digital Business in Africa
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This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching...

Editeur : Palgrave Macmillan
Parution : 2022-06-29
Collection : Palgrave Studies of Marketing in Emerging Economies
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137,14
Télécharger le livre :  Marketing Communications and Brand Development in Emerging Markets Volume II
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-24
Collection : Palgrave Studies of Marketing in Emerging Economies
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158,24
Télécharger le livre :  Marketing Communications and Brand Development in Emerging Economies Volume I
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-04
Collection : Palgrave Studies of Marketing in Emerging Economies
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168,79
Télécharger le livre :  Gendered Perspectives on Covid-19 Recovery in Africa
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This book describes the political, social, and economic connections between gender and the Covid-19 pandemic. The authors offer innovative ideas for recovery that will build a more prosperous, healthy, equitable, and sustainable future for African women and girls,...

Editeur : Palgrave Macmillan
Parution : 2022-01-03

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137,14
Télécharger le livre :  Green Marketing and Management in Emerging Markets
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Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north,...

Editeur : Palgrave Macmillan
Parution : 2021-09-27
Collection : Palgrave Studies of Marketing in Emerging Economies
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63,29
Télécharger le livre :  New Frontiers in Hospitality and Tourism Management in Africa
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This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and...

Editeur : Springer
Parution : 2021-04-26
Collection : Tourism, Hospitality & Event Management
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94,94
Télécharger le livre :  Empowering African Women for Sustainable Development
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This edited volume assesses the progress that sub-Saharan African countries have made towards gender equality and offers strategies that can be used to empower African women to contribute to the fulfilment of the United Nations’ (UN) 2030 sustainable development goals...

Editeur : Palgrave Macmillan
Parution : 2020-12-17

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63,29