Ebooks de Robert E. Hinson en PDF et EPUB

9 Livre(s)
Télécharger le livre : Redefining Public Relations in Emerging Markets
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Redefining Public Relations in Emerging Markets
Eric Kwame Adae , Genevieve Bosah , Robert E. Hinson
This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.  Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight...

Editeur : Palgrave Macmillan
Parution : 2025-08-19

PDF, ePub

126,59 €
Télécharger le livre : Small Business and Entrepreneurial Development in Africa
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Small Business and Entrepreneurial Development in Africa
Eric Kwame Adae , Kwame Adom , Robert E. Hinson , Doreen Anyamesem Odame
This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All...

Editeur : Palgrave Macmillan
Parution : 2023-10-31

PDF, ePub

168,79 €
Télécharger le livre : Ethics and Accountable Governance in Africa's Public Sector, Volume II
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Ethics and Accountable Governance in Africa's Public Sector, Volume II
Isaiah Adisa , Robert E. Hinson , Kemi Ogunyemi
This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.This second...

Editeur : Palgrave Macmillan
Parution : 2022-10-05

PDF, ePub

94,94 €
Télécharger le livre : Digital Business in Africa
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Digital Business in Africa
Ogechi Adeola , Jude N. Edeh , Robert E. Hinson
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching...

Editeur : Palgrave Macmillan
Parution : 2022-06-29
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

137,14 €
Télécharger le livre : Marketing Communications and Brand Development in Emerging Markets Volume II
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Marketing Communications and Brand Development in Emerging Markets Volume II
Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-24
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

158,24 €
Télécharger le livre : Ethics and Accountable Governance in Africa's Public Sector, Volume I
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Ethics and Accountable Governance in Africa's Public Sector, Volume I
Isaiah Adisa , Robert E. Hinson , Kemi Ogunyemi
This book is an excellent resource for academics and students interested in ethics and accountability in the public sector, as well as for practitioners, NGO workers and policymakers. Over the last decades, issues in ethical leadership have become central to...

Editeur : Palgrave Macmillan
Parution : 2022-05-19

PDF, ePub

158,24 €
Télécharger le livre : Marketing Communications and Brand Development in Emerging Economies Volume I
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Marketing Communications and Brand Development in Emerging Economies Volume I
Ogechi Adeola , Robert E. Hinson , A M Sakkthivel
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-04
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

168,79 €
Télécharger le livre : Green Marketing and Management in Emerging Markets
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Green Marketing and Management in Emerging Markets
Ogechi Adeola , Isaiah Adisa , Robert E. Hinson
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north,...

Editeur : Palgrave Macmillan
Parution : 2021-09-27
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

63,29 €
Télécharger le livre : New Frontiers in Hospitality and Tourism Management in Africa
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New Frontiers in Hospitality and Tourism Management in Africa
Ogechi Adeola , Robert E. Hinson , Albert N. Kimbu , Michael Z. Ngoasong
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and...

Editeur : Springer
Parution : 2021-04-26
Collection : Tourism, Hospitality & Event Management
PDF, ePub

94,94 €