Tous les ebooks de la collection "Palgrave Studies of Marketing in Emerging Economies" - Palgrave Macmillan

13 Livre(s)
Télécharger le livre : Fashion Marketing in Emerging Economies Volume II
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Fashion Marketing in Emerging Economies Volume II
Genevieve Bosah , Frederica Brooksworth , Emmanuel Mogaji
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers...

Editeur : Palgrave Macmillan
Parution : 2022-12-12
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

168,79 €
Télécharger le livre : Fashion Marketing in Emerging Economies Volume I
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Fashion Marketing in Emerging Economies Volume I
Genevieve Bosah , Frederica Brooksworth , Emmanuel Mogaji
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in...

Editeur : Palgrave Macmillan
Parution : 2022-12-06
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

168,79 €
Télécharger le livre : Contemporary Retail Marketing in Emerging Economies
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Contemporary Retail Marketing in Emerging Economies
Fred A. Yamoah , David Eshun Yawson
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and...

Editeur : Palgrave Macmillan
Parution : 2022-10-11
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

94,94 €
Télécharger le livre : Digital Business in Africa
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Digital Business in Africa
Ogechi Adeola , Jude N. Edeh , Robert E. Hinson
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching...

Editeur : Palgrave Macmillan
Parution : 2022-06-29
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

137,14 €
Télécharger le livre : Marketing Communications and Brand Development in Emerging Markets Volume II
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Marketing Communications and Brand Development in Emerging Markets Volume II
Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-24
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

158,24 €
Télécharger le livre : Marketing Communications and Brand Development in Emerging Economies Volume I
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Marketing Communications and Brand Development in Emerging Economies Volume I
Ogechi Adeola , Robert E. Hinson , A M Sakkthivel
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-04
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

168,79 €
Télécharger le livre : Green Marketing in Emerging Economies
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Green Marketing in Emerging Economies
Collectif
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing,...

Editeur : Palgrave Macmillan
Parution : 2022-01-03
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

168,79 €
Télécharger le livre : Marketing Communications in Emerging Economies, Volume II
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Marketing Communications in Emerging Economies, Volume II
Collectif
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use...

Editeur : Palgrave Macmillan
Parution : 2022-01-01
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

147,69 €
Télécharger le livre : Marketing Tourist Destinations in Emerging Economies
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Marketing Tourist Destinations in Emerging Economies
Collectif
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for...

Editeur : Palgrave Macmillan
Parution : 2021-11-27
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

158,24 €
Télécharger le livre : Marketing Communications in Emerging Economies, Volume I
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Marketing Communications in Emerging Economies, Volume I
Collectif
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.  Offering a distinctive meaning and importance...

Editeur : Palgrave Macmillan
Parution : 2021-10-28
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

147,69 €
Télécharger le livre : Green Marketing and Management in Emerging Markets
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Green Marketing and Management in Emerging Markets
Ogechi Adeola , Isaiah Adisa , Robert E. Hinson
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north,...

Editeur : Palgrave Macmillan
Parution : 2021-09-27
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

63,29 €
Télécharger le livre : Marketing Brands in Africa
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Marketing Brands in Africa
Samuelson Appau
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this...

Editeur : Palgrave Macmillan
Parution : 2021-09-11
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

168,79 €
Télécharger le livre : Green Marketing in Emerging Markets
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Green Marketing in Emerging Markets
Collectif
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and...

Editeur : Palgrave Macmillan
Parution : 2021-08-17
Collection : Palgrave Studies of Marketing in Emerging Economies
PDF, ePub

168,79 €