Ebooks de Robert W. Palmatier en PDF et EPUB

2 Livre(s)
Télécharger le livre : The Intelligent Marketer's Guide to Data Privacy
Ajouter à ma liste d'envies
The Intelligent Marketer's Guide to Data Privacy
Kelly D. Martin , Robert W. Palmatier
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling)...

Editeur : Palgrave Macmillan
Parution : 2019-02-02

PDF, ePub

42,19 €
Télécharger le livre : Customer Engagement Marketing
Ajouter à ma liste d'envies
Customer Engagement Marketing
Colleen M. Harmeling , V. Kumar , Robert W. Palmatier
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing...

Editeur : Palgrave Macmillan
Parution : 2017-08-29

PDF, ePub

231,04 €