Ebooks de V. Kumar en PDF et EPUB

4 Livre(s)
Télécharger le livre : Transformative Marketing
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Transformative Marketing
Philip Kotler , V. Kumar
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave...

Editeur : Palgrave Macmillan
Parution : 2024-06-21

PDF, ePub

36,91 €
Télécharger le livre : Valuing Customer Engagement
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Valuing Customer Engagement
V. Kumar
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of...

Editeur : Palgrave Macmillan
Parution : 2024-02-14
Collection : Palgrave Executive Essentials
PDF, ePub

36,91 €
Télécharger le livre : Customer Engagement Marketing
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Customer Engagement Marketing
Colleen M. Harmeling , V. Kumar , Robert W. Palmatier
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing...

Editeur : Palgrave Macmillan
Parution : 2017-08-29

PDF, ePub

231,04 €
Télécharger le livre : Statistical Methods in Customer Relationship Management
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Statistical Methods in Customer Relationship Management
V. Kumar , J. Andrew Petersen
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM)...

Editeur : Wiley
Parution : 2012-07-26

PDF, ePub

91,73 €