Télécharger le livre :  Marketing Brands in Africa
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This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this...

Editeur : Palgrave Macmillan
Parution : 2021-09-11
Collection : Palgrave Studies of Marketing in Emerging Economies
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168,79
Télécharger le livre :  Measuring, Understanding and Improving Wellbeing Among Older People
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How can we be happier, healthier and more satisfied in life? This edited collection examines various dimensions of wellbeing among older people, including its measurement; social, environmental and economic determinants; and how research can be translated into...

Editeur : Palgrave Macmillan
Parution : 2020-03-20

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94,94