Ebooks de Sebnem Burnaz en PDF et EPUB

1 Livre(s)
Télécharger le livre : Ethics, Social Responsibility and Sustainability in Marketing
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Ethics, Social Responsibility and Sustainability in Marketing
Ipek Altinbasak-Farina , Sebnem Burnaz
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may...

Editeur : Springer
Parution : 2019-07-03
Collection : Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
PDF, ePub

231,04 €