Ebooks de Tim Calkins en PDF et EPUB

2 Livre(s)
Télécharger le livre : Breakthrough Marketing Plans
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Breakthrough Marketing Plans
Tim Calkins
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense....

Editeur : Palgrave Macmillan
Parution : 2016-04-30

PDF

47,46 €
Télécharger le livre : Kellogg on Branding
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Kellogg on Branding
Tim Calkins , Alice M. Tybout
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected...

Editeur : Wiley
Parution : 2011-01-07

PDF, ePub

23,99 €