Ebooks de Xiao Yao Chin en PDF et EPUB

1 Livre(s)
Télécharger le livre : Loyalty Programs and the Currency Effect
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Loyalty Programs and the Currency Effect
Xiao Yao Chin , Evert De Boer
Extracting value from loyalty programs used to be the domain of marketing. But not anymore.  In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful...

Editeur : Palgrave Macmillan
Parution : 2025-01-23

PDF, ePub

52,74 €