Tous les ebooks de la collection "Management for Professionals" - Springer

224 Livre(s)
Télécharger le livre : Successful International Negotiations
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Successful International Negotiations
Collectif
This book describes how international negotiations can be conducted in a structured, professional and effective manner. It also offers recommendations based on examples of successful negotiations from both economically leading countries such as the USA, China and Japan,...

Editeur : Springer
Parution : 2020-01-21
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Six Sigma Green Belt Certification Project
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Six Sigma Green Belt Certification Project
Reiner Hutwelker
This book helps professionals to turn their own Six Sigma projects into reality. Using a sample project, the book guides readers through all aspects of Six Sigma, from identifying and defining a suitable project topic, to sustainably managing its success in the control...

Editeur : Springer
Parution : 2019-11-15
Collection : Management for Professionals
PDF, ePub

60,12 €
Télécharger le livre : User Experience Is Brand Experience
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User Experience Is Brand Experience
Collectif
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard,...

Editeur : Springer
Parution : 2019-11-12
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : Governing Digital Transformation
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Governing Digital Transformation
Laura Caluwe , Steven De Haes , Tim Huygh , Anant Joshi
This title provides clear and readily applicable guidance to corporate board members on the involvement of boards of directors in information technology (IT) governance. Specifically, it demonstrates ways in which board members can execute IT duties effectively....

Editeur : Springer
Parution : 2019-10-26
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : Understanding Artificial Intelligence
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Understanding Artificial Intelligence
Ralf T. Kreutzer , Marie Sirrenberg
Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits...

Editeur : Springer
Parution : 2019-09-25
Collection : Management for Professionals
PDF, ePub

60,12 €
Télécharger le livre : Enterprise Governance of Information Technology
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Enterprise Governance of Information Technology
Steven De Haes , Tim Huygh , Anant Joshi , Wim Van Grembergen
This book integrates theoretical advances and empirical data on Enterprise Governance in Information Technology (EGIT) with practical applications based on numerous case examples. The third revised edition of Enterprise Governance of Information Technology provides...

Editeur : Springer
Parution : 2019-09-03
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Social Customer Relationship Management
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Social Customer Relationship Management
Rainer Alt , Olaf Reinhold
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer...

Editeur : Springer
Parution : 2019-08-29
Collection : Management for Professionals
PDF, ePub

49,57 €
Télécharger le livre : Software Product Management
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Software Product Management
Timo Wagenblatt
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate...

Editeur : Springer
Parution : 2019-08-02
Collection : Management for Professionals
PDF, ePub

60,12 €
Télécharger le livre : Transforming Organizations
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Transforming Organizations
Jacques Chlopczyk , Christine Erlach
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are...

Editeur : Springer
Parution : 2019-05-11
Collection : Management for Professionals
PDF, ePub

94,94 €
Télécharger le livre : Toolbox for Marketing and Management
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Toolbox for Marketing and Management
Ralf T. Kreutzer
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating...

Editeur : Springer
Parution : 2019-05-03
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : The New Luxury Experience
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The New Luxury Experience
Wided Batat
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media,...

Editeur : Springer
Parution : 2019-04-29
Collection : Management for Professionals
PDF, ePub

84,39 €
Télécharger le livre : Run IT
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Run IT
Andreas Graesser
This book describes the intrinsic factors of IT Operation and its set-up during the software implementation phase. Based on the author’s long-term experience in managing IT for more than 100 clients over nearly 25 years, the book examines the needed knowledge and...

Editeur : Springer
Parution : 2019-04-23
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Improving Forecasts with Integrated Business Planning
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Improving Forecasts with Integrated Business Planning
Alessandro Chiaraviglio , Robert Kepczynski , Ganesh Sankaran , Federico Sasso
This book provides both a broad overview of the forecasting process, covering technological and human aspects alike, and deep insights into algorithms and platform functionalities in the IBP toolbox required to maximize forecast accuracy. Rich in technical and business...

Editeur : Springer
Parution : 2019-03-05
Collection : Management for Professionals
PDF, ePub

79,11 €
Télécharger le livre : HRM and Remote Health Workforce Sustainability
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HRM and Remote Health Workforce Sustainability
Leigh-Ann Onnis
This book examines the characteristics of sustainable remote health workforces and how management practices influence workforce sustainability in remote regions. It introduces the Integrated Human Resource Management (HRM) Framework for sustainable remote health...

Editeur : Springer
Parution : 2018-12-14
Collection : Management for Professionals
PDF, ePub

79,11 €
Télécharger le livre : Emerging Champions in the Digital Economy
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Emerging Champions in the Digital Economy
Xiaoming Zhu
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and...

Editeur : Springer
Parution : 2018-12-13
Collection : Management for Professionals
PDF

137,14 €
Télécharger le livre : Digitally Deaf
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Digitally Deaf
Steven M. Stone
Companies across all industries are leveraging digital technologies to transform outdated processes and build new business models to compete in the information age. For all the publicity and hype, successful digital transformation has proven to be elusive. Numerous...

Editeur : Springer
Parution : 2018-11-27
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Open Innovation Ecosystems
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Open Innovation Ecosystems
Daniel Fasnacht
Sharing information and knowledge, co-innovating with clients, communities, and competitors and adopting cognitive technology, robo advisors, crowdfunding, and blockchain reflect current socio-economic behaviour. Emerging growth regions in Asia, demographic shifts,...

Editeur : Springer
Parution : 2018-11-19
Collection : Management for Professionals
PDF, ePub

89,66 €
Télécharger le livre : Building Leadership in Project and Network Management
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Building Leadership in Project and Network Management
Hans-Werner Franz , Christoph Kaletka , Bastian Pelka , Ruggiera Sarcina
This book introduces readers to essential facilitation techniques for leadership in the contexts of project and network management. It provides method-based messages, a facilitator curriculum, and a veritable arsenal of 50 carefully selected and 'reality-tested' tools...

Editeur : Springer
Parution : 2018-11-19
Collection : Management for Professionals
PDF

52,74 €
Télécharger le livre : Distribution Strategy
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Distribution Strategy
Livio Moretti
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.For the first time, an...

Editeur : Springer
Parution : 2018-11-02
Collection : Management for Professionals
PDF, ePub

84,39 €
Télécharger le livre : Chinese M&As in Germany
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Chinese M&As in Germany
Lei Chen , Zheng Tang , Jan Y. Yang
Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examinesChinese mergers and...

Editeur : Springer
Parution : 2018-10-30
Collection : Management for Professionals
PDF, ePub

52,74 €
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