Tous les ebooks de la collection "Management for Professionals" - Springer

317 Livre(s)
Télécharger le livre : Enterprise Governance of Information Technology
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Enterprise Governance of Information Technology
Steven De Haes , Tim Huygh , Anant Joshi , Wim Van Grembergen
This book integrates theoretical advances and empirical data on Enterprise Governance in Information Technology (EGIT) with practical applications based on numerous case examples. The third revised edition of Enterprise Governance of Information Technology provides...

Editeur : Springer
Parution : 2019-09-03
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Social Customer Relationship Management
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Social Customer Relationship Management
Rainer Alt , Olaf Reinhold
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer...

Editeur : Springer
Parution : 2019-08-29
Collection : Management for Professionals
PDF, ePub

49,57 €
Télécharger le livre : Bridging Cultural Barriers
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Bridging Cultural Barriers
Susan Berger , Peter M. Haller , Ulrich Naegele
This book provides readers with a comprehensive guide to other cultures – the often-unfamiliar ways that people from other cultures think, speak and act. As such, it helps readers identify potential and real conflicts, and to take appropriate action so as to build...

Editeur : Springer
Parution : 2019-08-20
Collection : Management for Professionals
PDF, ePub

60,12 €
Télécharger le livre : Software Product Management
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Software Product Management
Timo Wagenblatt
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate...

Editeur : Springer
Parution : 2019-08-02
Collection : Management for Professionals
PDF, ePub

60,12 €
Télécharger le livre : Harnessing the Potential of Digital Post-Millennials in the Future Workplace
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Harnessing the Potential of Digital Post-Millennials in the Future Workplace
Alan Okros
This book offers strategic leaders with essential information for their most important role:  the change management function of positioning the organization for success into the future. To do so, leaders need to sort through a myriad of forecasts, predictions and...

Editeur : Springer
Parution : 2019-08-02
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : Global Diversity Management
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Global Diversity Management
Fiona Bartels-Ellis , Paul Gibbs , Mustafa F. Özbilgin
This book explores how global organisations and institutions manage Equality, Diversity and Inclusion (EDI) across their operations and within different cultural and value settings. It blends empirical evidence from collaborative research with original practical...

Editeur : Springer
Parution : 2019-07-29
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : Progress in Performance Management
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Progress in Performance Management
Marc Helmold , Warda Samara
This book provides a holistic and pragmatic approach to performance management throughout the business value chain, and demonstrates the optimal design and use of performance management in order to achieve competitive advantage. A wealth of best practices, case studies...

Editeur : Springer
Parution : 2019-07-13
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : Transforming Organizations
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Transforming Organizations
Jacques Chlopczyk , Christine Erlach
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are...

Editeur : Springer
Parution : 2019-05-11
Collection : Management for Professionals
PDF, ePub

94,94 €
Télécharger le livre : Toolbox for Marketing and Management
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Toolbox for Marketing and Management
Ralf T. Kreutzer
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating...

Editeur : Springer
Parution : 2019-05-03
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : The New Luxury Experience
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The New Luxury Experience
Wided Batat
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media,...

Editeur : Springer
Parution : 2019-04-29
Collection : Management for Professionals
PDF, ePub

84,39 €
Télécharger le livre : Run IT
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Run IT
Andreas Graesser
This book describes the intrinsic factors of IT Operation and its set-up during the software implementation phase. Based on the author’s long-term experience in managing IT for more than 100 clients over nearly 25 years, the book examines the needed knowledge and...

Editeur : Springer
Parution : 2019-04-23
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Management of Shari'ah Compliant Businesses
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Management of Shari'ah Compliant Businesses
Jashim U. Ahmed , Ezlika M. Ghazali , Dilip S. Mutum , Mamunur Rashid
Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to...

Editeur : Springer
Parution : 2019-03-18
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : Improving Forecasts with Integrated Business Planning
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Improving Forecasts with Integrated Business Planning
Alessandro Chiaraviglio , Robert Kepczynski , Ganesh Sankaran , Federico Sasso
This book provides both a broad overview of the forecasting process, covering technological and human aspects alike, and deep insights into algorithms and platform functionalities in the IBP toolbox required to maximize forecast accuracy. Rich in technical and business...

Editeur : Springer
Parution : 2019-03-05
Collection : Management for Professionals
PDF, ePub

79,11 €
Télécharger le livre : Managing Complexity in Social Systems
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Managing Complexity in Social Systems
Christoph E. Mandl
Why do policies and strategies often fail, and what can be done about it? How can complexity be managed in cases where it cannot be reduced? The answers to these questions are anything but trivial, and can only be found by combining insights from complexity science,...

Editeur : Springer
Parution : 2019-02-21
Collection : Management for Professionals
PDF, ePub

79,11 €
Télécharger le livre : Case Studies on Social Marketing
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Case Studies on Social Marketing
Helena M. Alves , M. Mercedes Galan-Ladero
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental...

Editeur : Springer
Parution : 2019-02-20
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Effective Complaint Management
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Effective Complaint Management
Wolfgang Seidel , Bernd Stauss
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers....

Editeur : Springer
Parution : 2019-01-31
Collection : Management for Professionals
PDF, ePub

94,94 €
Télécharger le livre : HRM and Remote Health Workforce Sustainability
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HRM and Remote Health Workforce Sustainability
Leigh-Ann Onnis
This book examines the characteristics of sustainable remote health workforces and how management practices influence workforce sustainability in remote regions. It introduces the Integrated Human Resource Management (HRM) Framework for sustainable remote health...

Editeur : Springer
Parution : 2018-12-14
Collection : Management for Professionals
PDF, ePub

79,11 €
Télécharger le livre : Emerging Champions in the Digital Economy
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Emerging Champions in the Digital Economy
Xiaoming Zhu
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and...

Editeur : Springer
Parution : 2018-12-13
Collection : Management for Professionals
PDF

137,14 €
Télécharger le livre : Wealth Creation in the World's Largest Mergers and Acquisitions
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Wealth Creation in the World's Largest Mergers and Acquisitions
B. Rajesh Kumar
This book highlights research-based case studies in order to analyze the wealth created in the world’s largest mergers and acquisitions (M&A).This book encourages cross fertilization in theory building and applied research by examining the links between M&A and wealth...

Editeur : Springer
Parution : 2018-11-29
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Digitally Deaf
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Digitally Deaf
Steven M. Stone
Companies across all industries are leveraging digital technologies to transform outdated processes and build new business models to compete in the information age. For all the publicity and hype, successful digital transformation has proven to be elusive. Numerous...

Editeur : Springer
Parution : 2018-11-27
Collection : Management for Professionals
PDF, ePub

63,29 €
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