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SHORTLISTED: Business Book Awards 2023 - Start Up/Scale UpBuild your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at...
Editeur :
Kogan Page
Parution :
2022-05-03
ePub
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Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for...
Editeur :
Wiley
Parution :
2022-03-17
PDF, ePub
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Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX)...
Editeur :
Kogan Page
Parution :
2021-08-03
ePub
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Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In...
Editeur :
Wiley
Parution :
2021-01-27
PDF, ePub
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Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a...
Editeur :
Wiley
Parution :
2020-09-07
PDF, ePub
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Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are...
Editeur :
Kogan Page
Parution :
2020-01-03
ePub
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It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of...
Editeur :
Kogan Page
Parution :
2020-01-03
ePub
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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more...
Editeur :
Wiley
Parution :
2019-07-30
PDF, ePub
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The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level...
Editeur :
Wiley
Parution :
2019-07-16
PDF, ePub
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‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer...
Editeur :
Virgin Digital
Parution :
2019-05-07
ePub
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Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top...
Editeur :
Kogan Page
Parution :
2019-05-03
ePub
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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by...
Editeur :
Penguin
Parution :
2018-11-01
ePub
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The Persuasion Code Capture, convince, and close—scientificallyMost of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple....
Editeur :
Wiley
Parution :
2018-09-11
PDF, ePub
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Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how...
Editeur :
Wiley
Parution :
2018-04-16
PDF, ePub
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Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB,...
Editeur :
Kogan Page
Parution :
2018-04-03
ePub
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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an...
Editeur :
Twelve
Parution :
2018-03-20
ePub
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Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the...
Editeur :
Kogan Page
Parution :
2018-03-03
ePub
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Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the...
Editeur :
Wiley
Parution :
2015-09-29
PDF, ePub
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Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if...
Editeur :
Wiley
Parution :
2015-01-21
PDF, ePub
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The must-read summary of Al Ries and Jack Trout's book "Positioning:The Battle for Your Mind".This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning:The Battle for Your Mind" shows how effective product positioning has an impact on the...
Editeur :
Business Book Summaries
Parution :
2014-09-29
epub sans DRM
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