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The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout,...
Editeur :
Kogan Page
Parution :
2014-09-03
PDF
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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social...
Editeur :
Kogan Page
Parution :
2013-12-03
ePub
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What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis?What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is...
Editeur :
Kogan Page
Parution :
2013-05-03
ePub
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How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings...
Editeur :
Piatkus
Parution :
2011-02-03
ePub
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Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with...
Editeur :
For Dummies
Parution :
2011-01-06
PDF
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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join...
Editeur :
Wiley
Parution :
2010-01-29
PDF, ePub
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Learn everything you need to know to evaluate and enhance staffperformance. Appraising Staff explains how to prepare and conduct anappraisal session and how to follow up with effective action plans.Practical techniques demonstrate how to motivate your staff and...
Editeur :
Dk
Parution :
2009-07-01
ePub
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The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning.The expert tips and information presented in the book take some of the mystery out of marketing and explain,...
Editeur :
For Dummies
Parution :
2009-01-27
PDF, ePub
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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition...
Editeur :
Kogan Page
Parution :
2007-06-03
ePub
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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to...
Editeur :
Wiley
Parution :
2006-12-13
PDF
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Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book...
Editeur :
OUP Oxford
Parution :
2005-11-17
PDF
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Marketing experts know that DirectMarketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.
Lois K. Geller, a leading DirectMarketing expert,...
Editeur :
Oxford University Press
Parution :
2002-11-01
PDF, ePub
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