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Sunday: Get started with realistic goals and a detailed business plan, and do your market researchMonday: Learn strategies for building a network of contacts and how to handle meetingsTuesday: Learn how to get the product or service right and increase your...
Editeur :
Teach Yourself
Parution :
2013-03-29
ePub
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This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the...
Editeur :
Springer
Parution :
2013-03-22
ePub
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This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing...
Editeur :
Wiley-ISTE
Parution :
2013-03-04
PDF, ePub
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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics,...
Editeur :
Wiley-ISTE
Parution :
2013-03-01
ePub
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Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for...
Editeur :
Wiley
Parution :
2013-02-11
PDF, ePub
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Research for Development offers a comprehensive guide to commissioning, managing and undertaking research in development work. It serves both as a practical reference manual and an indispensable learning tool. Divided into three parts, the book provides a complete...
Editeur :
SAGE Publications Ltd
Parution :
2013-02-01
PDF, ePub
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing,...
Editeur :
Gabler Verlag
Parution :
2013-01-31
PDF
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A practical guide to tapping into the abundant ideas and talent outside your organization Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like...
Editeur :
Wiley
Parution :
2013-01-29
PDF, ePub
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Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with...
Editeur :
Penguin
Parution :
2013-01-17
ePub
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With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left with the critical...
Editeur :
Gabler Verlag
Parution :
2013-01-11
ePub
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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their...
Editeur :
Wiley
Parution :
2012-12-27
PDF, ePub
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Die Qualität von Gütern und Leistungen wird immer homogener – neue Alleinstellungsmerkmale sind gefragt, um Kunden zu begeistern! Zusätzlich haben Kommunikationstechnik und -kanäle in den letzten Jahren die Medien revolutioniert und gängige Marketingkonzepte völlig auf...
Editeur :
Springer Gabler
Parution :
2012-12-22
Collection :
Erfolgsfaktor Serie
PDF, ePub
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Nach heutiger Auffassung folgt die Führung von Luxusmarken anderen Gesetzen als im Premium- oder im Basismarkensegment, denn bei Luxusmarken rühren Faszination und Begehrlichkeit aus ihren mythisch aufgeladenen Markenidentitäten. Diese Markenidentitäten zu kreieren und...
Editeur :
Springer Gabler
Parution :
2012-12-22
ePub
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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their...
Editeur :
Palgrave Macmillan
Parution :
2012-12-14
PDF
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Angesichts tief greifender Veränderungen im Kundenverhalten und Wettbewerbsumfeld zahlreicher Unternehmen genießt das Dialogmarketing einen immer größeren Stellenwert. Das Potenzial dialogmarketingspezifischer Maßnahmen wird jedoch in vielen Unternehmen nur unzureichend...
Editeur :
Gabler Verlag
Parution :
2012-12-06
PDF
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Marken sind neben Mitarbeitern der größte Schatz des Unternehmens. Oft werden sie intuitiv, kreativ und aus dem Bauch heraus entwickelt und gemanagt. Eine stärkere analytische Orientierung hilft, sie für das Unternehmen Gewinn maximierend zu gestalten. Das Buch...
Editeur :
Gabler Verlag
Parution :
2012-12-06
PDF
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Bücher zum Thema Rede und Redenschreiben gibt es zuhauf. Sie setzen meist Schwerpunkte bei der Vorbereitung, Argumentationstechnik, Körpersprache, oder Erstellung von Manuskripten. Doch nimmt man die Rede als Instrument der Kommunikation ernst, dann erschließen sich...
Editeur :
Gabler Verlag
Parution :
2012-12-06
PDF
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?Die kontinuierliche Entwicklung und Vermarktung von Neuprodukten ist eine zentrale Voraussetzung für den nachhaltigen Geschäftserfolg von Unternehmen. Dabei ist die Generierung sowie sorgfältige Verarbeitung und Nutzung des Kundenwissens essenziell. Auf Basis...
Editeur :
Springer Gabler
Parution :
2012-11-28
Collection :
Kundenmanagement & Electronic Commerce
ePub
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Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result,...
Editeur :
Springer
Parution :
2012-11-28
ePub
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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable...
Editeur :
OUP Oxford
Parution :
2012-11-22
PDF, ePub
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