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Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners...
Editeur :
Wiley
Parution :
2012-07-09
PDF, ePub
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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass...
Editeur :
Wiley
Parution :
2012-06-29
ePub
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Immer mehr Unternehmen verfolgen die Strategie, Kunden in ihre Innovationsentwicklung aktiv zu integrieren, um Kundenbedürfnisse adäquat umsetzen zu können. Ulrich Bretschneider untersucht Ideen-Communities als Methode der Kundenintegration. Er führt zunächst eine...
Editeur :
Gabler Verlag
Parution :
2012-06-28
Collection :
Informationsmanagement und Computer Aided Team
ePub
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Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating...
Editeur :
Wiley
Parution :
2012-05-22
PDF, ePub
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The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little...
Editeur :
OUP Oxford
Parution :
2012-05-10
PDF
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Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide...
Editeur :
For Dummies
Parution :
2012-04-30
PDF, ePub
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??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities,...
Editeur :
Springer
Parution :
2012-04-24
ePub
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable,...
Editeur :
Wiley
Parution :
2012-04-12
PDF, ePub
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Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability,...
Editeur :
Wiley
Parution :
2012-04-06
PDF, ePub
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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility,...
Editeur :
Wiley
Parution :
2012-03-28
PDF, ePub
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Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most...
Editeur :
Palgrave Macmillan
Parution :
2012-03-27
PDF
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Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed."Business models don't last as...
Editeur :
Wiley
Parution :
2012-03-23
PDF, ePub
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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about...
Editeur :
Wiley
Parution :
2012-03-20
PDF, ePub
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Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have...
Editeur :
Wiley
Parution :
2012-02-21
PDF, ePub
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Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize,...
Editeur :
OUP Oxford
Parution :
2012-02-16
PDF
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Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize,...
Editeur :
OUP Oxford
Parution :
2012-02-16
ePub
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A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address.A large number of the population was hit with...
Editeur :
Wiley
Parution :
2012-02-10
PDF, ePub
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Brand maturity is not inevitable. Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands. This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires...
Editeur :
Wiley
Parution :
2012-01-30
ePub
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Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the...
Editeur :
Kogan Page
Parution :
2012-01-03
ePub
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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the...
Editeur :
Palgrave Macmillan
Parution :
2011-12-06
PDF
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