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Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days....
Editeur :
Wiley
Parution :
2011-12-01
PDF
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Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that...
Editeur :
Wiley
Parution :
2011-11-16
PDF, ePub
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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth.The authors explain what world-class marketing means in...
Editeur :
Wiley
Parution :
2011-11-09
PDF, ePub
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The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead,...
Editeur :
Business Plus
Parution :
2011-11-02
ePub
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Das Konzept der Spenderbindung ist trotz der finanziellen Herausforderungen der Nonprofit-Organisationen sowohl in der Praxis als auch in der Forschung bisher vernachlässigt worden. Vor diesem Hintergrund untersucht die Arbeit, welche Faktoren dazu beitragen, dass...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2011-11-01
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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that...
Editeur :
Wiley
Parution :
2011-10-24
PDF, ePub
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Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of...
Editeur :
T.M.C. Asser Press
Parution :
2011-10-20
ePub
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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has...
Editeur :
Wiley
Parution :
2011-10-03
PDF, ePub
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Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing...
Editeur :
Wiley
Parution :
2011-09-14
PDF, ePub
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The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone,...
Editeur :
Bloomberg Press
Parution :
2011-09-09
Collection :
Bloomberg
PDF, ePub
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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects...
Editeur :
Wiley
Parution :
2011-09-02
PDF, ePub
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In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and...
Editeur :
Springer
Parution :
2011-08-31
ePub
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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...
Editeur :
Wiley
Parution :
2011-07-20
PDF, ePub
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RainerRainer analysiert und kommentiert die aktuelle Situation des Marktes für Online- und mobile Musikdienste in Europa aus der Perspektive aller involvierten Interessensträger. Er klärt den Bedarf eines gesetzlichen Rahmenwerkes und erarbeitet ein alternatives...
Editeur :
Gabler Verlag
Parution :
2011-07-14
PDF
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All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising...
Editeur :
Springer
Parution :
2011-07-09
ePub
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Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und „Wearable Electronics“, welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung von Verschmelzungsprodukten beeinflussen und wie diese gestaltet werden sollten, damit...
Editeur :
Gabler Verlag
Parution :
2011-06-28
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An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When...
Editeur :
Wiley
Parution :
2011-06-09
Collection :
Microsoft Executive Leadership Series
PDF, ePub
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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These...
Editeur :
Wiley
Parution :
2011-05-23
PDF, ePub
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Sascha Steinmann zeigt auf, wie die Kundenkontakte und Kundenkontaktsequenzen als multidimensionale Sachverhalte zu erfassen und mit Hilfe der Methoden der Sequenzanalyse auszuwerten sind.
Editeur :
Gabler Verlag
Parution :
2011-05-20
Collection :
Interaktives Marketing
PDF
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Der steigende Wettbewerb im deutschen Hochschulwesen führt dazu, dass immer mehr Hochschulen über ein differenziertes Leistungsangebot eine profilierte Position in den Köpfen ihrer Zielgruppen anstreben. Im Fokus der Aktivitäten stehen besonders potenzielle Studierende....
Editeur :
Gabler Verlag
Parution :
2011-05-19
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