Télécharger le livre :  Selling the Fountain of Youth
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The beauty industry -- which once revolved around creams and powders, subtle agents to enhance beauty -- has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones -- all promoted as "cures"; for getting old....

Editeur : Basic Books
Parution : 2010-08-24

ePub

13,99
Télécharger le livre :  Influence
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In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting,...

Editeur : Grand Central Publishing
Parution : 2010-05-04

ePub

10,99
Télécharger le livre :  Viral Loop
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You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the...

Editeur : Sceptre
Parution : 2010-01-07

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3,99
Télécharger le livre :  What Americans Really Want...Really
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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent...

Editeur : Grand Central Publishing
Parution : 2009-09-15

ePub

7,99
Télécharger le livre :  Gen BuY
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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and...

Editeur : Jossey-Bass
Parution : 2009-08-04

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16,99
Télécharger le livre :  What's In This?
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For mums and dads in a rush, buying convenience foods is a reality but ingredient labels often read like a complicated science experiment. Somehow parents are meant to decode the complex terminology, additives and E numbers to provide healthy food. So this book is for...

Editeur : Virgin Digital
Parution : 2009-07-28

ePub

12,99
Télécharger le livre :  High Wire
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The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars,...

Editeur : Basic Books
Parution : 2009-06-09

ePub

9,49
Télécharger le livre :  Inside the Customer Universe
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Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from...

Editeur : Wiley
Parution : 2008-12-08

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30,99
Télécharger le livre :  The Leisure Economy
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For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching adjustments for our lives...

Editeur : Wiley
Parution : 2008-03-12

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16,99
Télécharger le livre :  Understanding Consumption
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This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science in...

Editeur : Clarendon Press
Parution : 1992-10-08

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68,03
Télécharger le livre :  Consumer Safety Regulation
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Advocates of consumer safety regulation, an active and controversial area of public policy in the United States, contend that markets do not adequately protect the interests of vulnerable consumers; market traditionalists respond that public agencies increasingly make...

Editeur : Oxford University Press
Parution : 1988-05-26

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35,23
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