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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or...
Editeur :
Kogan Page
Parution :
2016-08-03
ePub
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‘The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more...
Editeur :
SAGE Publications Ltd
Parution :
2015-09-21
PDF, ePub
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You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions? As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors,...
Editeur :
Bold Type Books
Parution :
2015-05-26
ePub
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RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and...
Editeur :
Penguin
Parution :
2015-05-07
ePub
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Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology...
Editeur :
Kogan Page
Parution :
2015-03-03
ePub
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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to...
Editeur :
For Dummies
Parution :
2015-01-16
PDF, ePub
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The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning:The Latest on the World's #1 Business Strategy".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that...
Editeur :
Business Book Summaries
Parution :
2014-09-29
epub sans DRM
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Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue...
Editeur :
Wiley
Parution :
2014-03-28
PDF, ePub
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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing...
Editeur :
Wiley
Parution :
2013-06-27
PDF, ePub
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'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of...
Editeur :
Vintage Digital
Parution :
2013-01-31
ePub
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention....
Editeur :
For Dummies
Parution :
2013-01-23
PDF, ePub
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Everyone is in sales. One in nine Americans work in sales according to the U.S. Bureau of Labor Statistics. And according to Daniel H. Pink, best-selling author of To Sell is Human, so do the other eight.
Become a more effective mover, and ...
Editeur :
Garamond Press
Parution :
2013
epub sans DRM
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PACKED WITH ASTONISHING FACTS AND WONDERFUL STORIES ON WHAT MAKES THE ENGLISH TICKQ. Why are English train seats so narrow?A. It's all the Romans' fault. The first Victorian trains were built to the same width as horse-drawn wagons; and they were designed to fit the...
Editeur :
Penguin
Parution :
2012-05-31
ePub
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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to...
Editeur :
Kogan Page
Parution :
2012-02-03
ePub
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for...
Editeur :
Wiley
Parution :
2011-12-22
PDF, ePub
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A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies...
Editeur :
Wiley
Parution :
2011-11-30
PDF, ePub
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Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play.In The Real Toy Story,...
Editeur :
Transworld Digital
Parution :
2011-08-31
ePub
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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on...
Editeur :
Kogan Page
Parution :
2011-02-03
ePub
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Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?Secrets of the Moneylab sets out what business can learn from the...
Editeur :
Penguin
Parution :
2010-10-07
ePub
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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent...
Editeur :
Grand Central Publishing
Parution :
2010-09-14
ePub
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