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This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.
Considered for a long time as a traditional industry with a reduced...
Editeur :
Palgrave Macmillan
Parution :
2026-01-19
PDF, ePub
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Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die Möglichkeit, die emotionale Aufladung der Marke und deren Identität zu stärken und die Alleinstellung der Marke gegenüber Mitbewerbern zu...
Editeur :
Springer Gabler
Parution :
2025-11-17
PDF, ePub
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Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management,...
Editeur :
Kogan Page
Parution :
2025-11-03
ePub
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This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. The author explains key concepts, outlines central challenges, and addresses the specific approaches for both strategic and operational...
Editeur :
Springer
Parution :
2025-09-26
PDF, ePub
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Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre...
Editeur :
Springer Gabler
Parution :
2025-08-26
PDF, ePub
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International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book...
Editeur :
Kogan Page
Parution :
2025-06-03
ePub
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Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global...
Editeur :
Kogan Page
Parution :
2025-06-03
ePub
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Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in...
Editeur :
Palgrave Macmillan
Parution :
2025-05-31
PDF, ePub
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This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within the apparel industry, covering topics such as sourcing sustainable...
Editeur :
Springer
Parution :
2025-03-20
PDF, ePub
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Ein klarer Leitfaden für die Herausforderungen und Chancen des modernen Handelsmanagements: Das Buch beleuchtet die digitale Transformation, nachhaltiges Handeln und neue Vertriebskanäle sowie innovative Geschäftsmodelle. Durch praxisnahe Fallstudien und aktuelle...
Editeur :
Springer Gabler
Parution :
2025-02-18
PDF
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Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von Einkaufsstätten als starke Marken abzielt. Der Autor erläutert grundlegende Begriffe, stellt zentrale Herausforderungen dar und behandelt die spezifischen...
Editeur :
Springer Gabler
Parution :
2024-08-02
PDF, ePub
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This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products. The book covers the historical development of these intermediaries and...
Editeur :
Springer
Parution :
2024-06-25
PDF, ePub
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This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the proceedings of the 10th Global Fashion Conference held in 2023,...
Editeur :
Palgrave Macmillan
Parution :
2024-04-01
PDF, ePub
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Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen für Handel und Hersteller. Trotz des Aufwinds während der Corona-Pandemie bewegen sich die Umsätze im...
Editeur :
Springer Gabler
Parution :
2023-10-13
PDF, ePub
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This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail...
Editeur :
Palgrave Macmillan
Parution :
2023-10-04
PDF, ePub
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This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital...
Editeur :
Springer
Parution :
2023-03-30
PDF, ePub
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Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.While change is a constant in retail, flux has accelerated in...
Editeur :
Kogan Page
Parution :
2023-02-03
ePub
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This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in...
Editeur :
Springer
Parution :
2022-10-13
PDF, ePub
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Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre Geschäfte sich ihres einzigartigen...
Editeur :
Springer Gabler
Parution :
2022-09-28
PDF, ePub
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The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges associated with aspects of population growth in the quest for sustainable development. It presents...
Editeur :
Springer
Parution :
2022-09-23
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