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Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and...
Editeur :
Palgrave Macmillan
Parution :
2017-06-30
PDF
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Since the end of the nineteenth century the dairy sectors of some industrialised European and American countries have experienced a phase of growth that took place at a different rate and in a different manner in each country, and which was made possible by the...
Editeur :
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution :
2017-06-30
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Advanced Guidance to Excelling in the FX Market Once you have a textbook understanding of money market and foreign exchange products, turn to FX Options and Structured Products, Second Edition, for the beyond-vanilla options strategies and traded deals proven superior...
Editeur :
Wiley
Parution :
2017-06-30
Collection :
The Wiley Finance Series
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Starting in the early 1990s many emerging and developing economies (EDEs) liberalized their capital accounts, allowing greater freedom for international lenders and investors to enter their markets as well as for their residents to borrow and invest in international...
Editeur :
OUP Oxford
Parution :
2017-06-30
ePub
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Investor Relations for the Emerging Company provides enduring advice, insight, and procedures that will help companies communicate, legally and ethically, their commitment to enhancing shareholder value. This revised edition updates Sarbanes-Oxley; Frank-Dodd act and...
Editeur :
Palgrave Macmillan
Parution :
2017-06-30
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Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution.Online Video Revolution provides a holistic, metrics-driven approach which has been...
Editeur :
Palgrave Macmillan
Parution :
2017-06-30
PDF
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial;...
Editeur :
Palgrave Macmillan
Parution :
2017-06-30
PDF
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Can you still be excited about HR after 30 years in the field? Absolutely - if you lead with purpose. In HR on Purpose, Steve Browne - seasoned HR leader and popular "Everyday People" blogger - invites readers to rethink what HR is and reimagine what it could be....
Editeur :
SHRM - Kogan Page
Parution :
2017-06-30
ePub
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Die Autoren stellen in diesem Buch das Konzept der pyramidalen Kommunikation vor und beschreiben diesen Ansatz anhand klar nachvollziehbarer Vorgehensweisen und anschaulichen Beispielen.Präsentationen müssen das Wesentliche kurz und prägnant auf den Punkt bringen....
Editeur :
Springer Gabler
Parution :
2017-06-29
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The book covers basic manufacturing theory and develops a Cartesian approach to explaining lean. It provides a structured fundament how a lean manufacturing system works. Students get a consistent approach, explaining lean by increased complexity (mono-product,...
Editeur :
Springer
Parution :
2017-06-29
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Fantasy and science fiction are both involved in the process of innovation in techno-scientific societies. Long regarded as a hindrance to rationality, and to science, science fiction has become the object of praise in recent decades. Innovative organizations use...
Editeur :
Wiley-ISTE
Parution :
2017-06-29
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Dieses Fachbuch beschäftigt sich mit ökologischen Fragestellungen, die in der öffentlichen Diskussion zu wenig Beachtung finden. In vielen Bereichen bleiben die Lösungsansätze und geforderten Maßnahmen eigenartig vage oder werden einseitig ökonomischen Sachzwängen oder...
Editeur :
Springer Gabler
Parution :
2017-06-28
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This book presents a state-of-the-art portrait of entrepreneurship in the transition economies of Central and Eastern Europe (CEE) and the Commonwealth of Independent States (CIS) as well as Georgia and Ukraine. Based on new empirical evidence, it highlights major...
Editeur :
Springer
Parution :
2017-06-28
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Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart...
Editeur :
Wiley
Parution :
2017-06-28
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Im Mittelpunkt des Bandes steht die zukünftige Organisation der Journalismusproduktion. Christopher Buschow untersucht Neugründungen und Start-ups, die mitunter innovativer und zukunftsorientierter arbeiten können als Presseverlage und ihre Redaktionen. Der Autor...
Editeur :
Springer VS
Parution :
2017-06-28
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Clarissa Schöller betrachtet die PR-Beratung im Kontext der Kommunikator-Forschung sowie der Professionalisierungsdebatte des Berufsfeldes Public Relations. Dabei stellt sie die Interaktion zwischen PR-Beratern und ihren Klienten aus der Perspektive...
Editeur :
Springer VS
Parution :
2017-06-28
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Die Prinzipien und Methoden der Lean Production haben aus wissenschaftlicher Perspektive einen hohen Reifegrad erreicht, ihr Durchdringungsgrad in der Unternehmenspraxis steigt stetig.Die additiven Fertigungsverfahren des 3D-Drucks entwickeln sich sehr dynamisch im...
Editeur :
Springer Gabler
Parution :
2017-06-28
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Ronald Kriedel untersucht, welche Kompetenzen ein Entrepreneur in der komplexen und dynamischen Gründungsphase benötigt und ob es möglich ist, anhand eines Lernzielkatalogs mögliche Defizite zu messen und Qualifizierungsmaßnahmen abzuleiten. Auf Basis des Konstrukts der...
Editeur :
Springer Gabler
Parution :
2017-06-28
PDF
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Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose change risk, address...
Editeur :
Wiley
Parution :
2017-06-28
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This book will summarize what we know about technology and inequality across disciplines, and seek out new ways to analyze this relationship based on technology and business practices, with the objective of restoring digital technology as an engine of opportunity....
Editeur :
Palgrave Macmillan
Parution :
2017-06-27
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