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Der Band analysiert die Trennung zwischen redaktioneller Berichterstattung sowie PR-Produkten, Marketing und Werbung, die grundsätzlich gefordert wird und in rechtlichen Bestimmungen unter dem Stichwort „Trennungsgrundsatz“ festgeschrieben ist. Allerdings ist in der...
Editeur :
Springer VS
Parution :
2016-12-22
Collection :
Forschung und Praxis an der FHWien der WKW
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This book, the third in the Africa: Policies for Prosperity series, is concerned with the challenges of securing economic prosperity in Tanzania over the coming decades.
Building on widespread economic reforms in the early 1990s, Tanzania has recorded steady economic...
Editeur :
OUP Oxford
Parution :
2016-12-22
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Contrary to their increasingly important role in the global economy, little is known so far about the financial reporting practices in emerging economies. This study therefore analyses the financial reporting practices of listed firms in Brazil and South Africa. It also...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2016-12-22
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This book explores the volatility, efficiency and integration of stock markets in Islamic countries. It presents recent trends, growth and performance, before moving on to explore how patterns change during different business cycles for short-term and long-term...
Editeur :
Palgrave Macmillan
Parution :
2016-12-22
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Dieses Fachbuch befasst sich eingehend mit dem Thema der internationalen Vertragsgestaltung, insbesondere in mittelständischen Unternehmen. Die richtige Vertragsgestaltung ist essentiell für die erfolgreiche Geschäftsabwicklung und erfordert speziell bei...
Editeur :
Springer Gabler
Parution :
2016-12-22
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This is the first English translation of Benedetto Cotrugli's The Book of the Art of Trade, a lively account of the life of a Mediterranean merchant in the Early Renaissance, written in 1458. The book is an impassioned defense of the legitimacy of mercantile...
Editeur :
Palgrave Macmillan
Parution :
2016-12-21
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This book will help managers understand organizations in non-quantitative manner. The modern-day managers are challenged with dealing with these constantly increasing complexities in the pursuit of efficiency and effectiveness. They must understand how constant changes...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2016-12-21
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The book examines the trade liberalization measures, which were initiated in India during 1991 and which focused on manufacturing industries. This industry was considered because of its strong inter-sectoral links and its capacity to stimulate the growth of other...
Editeur :
Palgrave Macmillan
Parution :
2016-12-20
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This book provides the first wide-ranging account of the Maltese economy in the modern era, from colonialism to European Union membership. It sets arguments about growth and development, and the impact and legacy of colonization, against detailed histories of...
Editeur :
Palgrave Macmillan
Parution :
2016-12-20
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Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and...
Editeur :
Springer
Parution :
2016-12-20
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This book proposes that price volatility and speculation in the oil market originate from a decades-long process of financialisation. The author challenges mainstream critical accounts of the market that typically invoke the notion of a global oil shortage and so-called...
Editeur :
Palgrave Macmillan
Parution :
2016-12-20
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Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical...
Editeur :
Palgrave Macmillan
Parution :
2016-12-20
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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts...
Editeur :
Palgrave Macmillan
Parution :
2016-12-20
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The bestselling CBAP/CCBA study guide, updated for exam v3.0The CBAP/CCBA Certified Business Analysis Study Guide, Second Edition offers 100% coverage of all exam objectives for the Certified Business Analysis Professional (CBAP) and Certification of Competency in...
Editeur :
Sybex
Parution :
2016-12-20
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This book offers a comparative analysis of how post-crisis restructuring has affected the evolution and prospects of small, locally-oriented banks. The discussion focuses specifically on “small” European countries; that is, countries with diversified banking systems,...
Editeur :
Palgrave Macmillan
Parution :
2016-12-20
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This book examines economic inequality and social disparity in Iran, together with their drivers, over the past four decades. During this period, income distribution and economic welfare were affected by the 1979 Revolution, the eight-year war with Iraq, post-war...
Editeur :
Palgrave Macmillan
Parution :
2016-12-19
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This book presents a broad overview of risk management in the banking industry, with a special focus on strategic thinking and decision-making. It reveals the broader context behind decision models and approaches to risk management in the financial industry, linking the...
Editeur :
Springer
Parution :
2016-12-19
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This book constructs a multi-disciplinary interpretation of emotion, specifically applied and discussed within Organizational Change environments. Including a range of perspectives from Philosophy, Evolutionary Sciences, Psychology and Sociology, Emotion in...
Editeur :
Palgrave Macmillan
Parution :
2016-12-19
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This book gathers a selection of the best papers presented at the joint international conference ICIEOM-CIO-IIE 2015, offering recent research on industrial engineering, management and operations from an international and interdisciplinary perspective. It includes...
Editeur :
Springer
Parution :
2016-12-18
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The second edition of this book shows how full implementation of the Jumpstart Our Business Startups (JOBS) Act by the SEC in 2016 enables entrepreneurs and SME executives to leverage crowdfunding platforms to raise significant amounts of capital for their startups and...
Editeur :
Apress
Parution :
2016-12-17
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