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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of...
Editeur :
Piatkus
Parution :
2016-06-14
ePub
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For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture...
Editeur :
Piatkus
Parution :
2016-04-07
ePub
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The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social...
Editeur :
Kogan Page
Parution :
2016-04-03
ePub
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This book brings together scholars from different disciplines to examine the evolving patterns of economic organisation across Northeast and Southeast Asia against the backdrop of market liberalisation, political changes and periodic economic crises since the 1990s....
Editeur :
OUP Oxford
Parution :
2016-02-26
PDF
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A practical guide to innovation strategies based on fact, not feeling The Innovation Formula delivers strategies for building a culture where innovation can thrive, based on actual scientific research. Author Amantha Imber holds a PhD in organisational psychology, and...
Editeur :
Wiley
Parution :
2016-02-19
PDF, ePub
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This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms.This book aims to identify...
Editeur :
OUP Oxford
Parution :
2016-02-12
PDF
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A modern framework for practical innovation—from individual ideas to an innovative organisational culture Everyone says that innovation is important. The problem is that no one tells you how to be innovative. Innovation is a State of Mind sets out a step-by-step guide...
Editeur :
Wiley
Parution :
2016-01-20
PDF, ePub
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The book is one of the first to focus on responsible leadership in the contemporary Asian century context. It adopts a unique context driven social innovation based responsible leadership approach to explain how context can impact and shape the theory and practice of...
Editeur :
Springer
Parution :
2015-12-15
PDF
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Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other...
Editeur :
Kogan Page
Parution :
2015-12-03
ePub
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The fast-track MBA in communicationImagine having instant access to the world's smartest thinking on human communication - and being shown exactly what to do to guarantee that all of your communication is right, every time. Communication Genius makes it easy to apply...
Editeur :
John Murray Business
Parution :
2015-11-05
ePub
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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models...
Editeur :
Kogan Page
Parution :
2015-11-03
ePub
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Find your drive and redefine your business priorities Breakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable growth....
Editeur :
Wiley
Parution :
2015-10-15
PDF, ePub
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Europe is confronted by an intimidating triple challenge - economic stagnation, climate change, and a governance crisis. This book demonstrates how these three challenges are closely inter-related.
A return to economic growth cannot come at the expense of greater risk...
Editeur :
OUP Oxford
Parution :
2015-10-15
PDF
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The fast-track MBA in strategyImagine having instant access to the world's smartest thinking on strategy - and being shown exactly what to do to guarantee that you get your own strategy right, every time. Strategy Genius makes it easy to apply what researchers know...
Editeur :
John Murray Business
Parution :
2015-10-08
ePub
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Bids, Tenders and Proposals is a practical guide to winning contracts and funding through competitive bids, proposals and tenders. Written in a clear, accessible style using examples and checklists from real-life winning bids and tenders, this book explains how to...
Editeur :
Kogan Page
Parution :
2015-10-03
ePub
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The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. In this context, it is a beneficial...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-09-30
PDF, ePub
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The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works:The Rules for Success in the Internet Century".This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works"...
Editeur :
Business Book Summaries
Parution :
2015-07-01
epub sans DRM
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Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four...
Editeur :
Wiley
Parution :
2015-03-12
PDF, ePub
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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original...
Editeur :
Kogan Page
Parution :
2015-03-03
ePub
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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping...
Editeur :
For Dummies
Parution :
2015-02-04
PDF, ePub
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