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This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwäbisch Hall and Waiblingen, Baden-Württemberg, Germany, which represents a direct rival. In a...
Editeur :
Springer
Parution :
2014-11-12
Collection :
SpringerBriefs in Business
ePub
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This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the...
Editeur :
Palgrave Macmillan
Parution :
2014-09-16
PDF
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Based on extensive archival research, Beyond Market and Hierarchy reconstructs how Fan waged modern China's war of salts. Led by his Jiuda Salt Industries, the nascent refined salt industry battled revenue farmers who, as a group, monopolized the production and...
Editeur :
Palgrave Macmillan
Parution :
2014-07-24
PDF
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This book explains China’s intellectual property perspective in the context of European theories, through a critical examination of intellectual property theory and practice focused on China’s compliance with the Agreement on Trade-Related Aspects of Intellectual...
Editeur :
Springer
Parution :
2014-07-03
ePub
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This book takes a comprehensive look at Japanese firms engaging in export and foreign direct investment (FDI) and develops new methods and data to investigate the internationalization of firms, which is a focus issue in international trade. Using micro-level data, the...
Editeur :
Springer
Parution :
2014-03-10
ePub
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?Revenue Management bezeichnet ein – vor allem in der Dienstleistungs- und Sachgüterindustrie – eingesetztes Konzept zur effektiven Nutzung unflexibler Kapazitäten. Ziel ist es, diese Kapazitäten in einem begrenzten Zeitraum möglichst effizient und gewinnoptimierend zu...
Editeur :
Springer Gabler
Parution :
2014-01-29
ePub
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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool....
Editeur :
Kogan Page
Parution :
2013-12-03
ePub
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Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the...
Editeur :
Kogan Page
Parution :
2013-11-03
ePub
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China’s trade surplus is an essential question, but there are many popular misconceptions about it, a fact that prompted the creation of this book, On China's Trade Surplus. It will help readers to understand the manner in whichChina’s foreign trade andChina’s role in...
Editeur :
Springer
Parution :
2013-07-19
ePub
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As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned...
Editeur :
Wiley
Parution :
2012-11-30
ePub
Offre spéciale
-31%
20,40€
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Maritime transport has been the main driver of trade growth, and the emergence and development of a global economy. This collection of essays from distinguished economists and historians takes an international and comparative perspective, covering topics ranging from...
Editeur :
Palgrave Macmillan
Parution :
2012-11-02
PDF
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This book critically analyzes recalls of toys, carsand other products announced in the U.S. since 1974. By empirically examining the phenomenon from multiple perspectives, including design and manufacturing flaws; supply chain issues; number of injuries and how to...
Editeur :
Palgrave Macmillan
Parution :
2012-07-25
PDF
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Die Wettbewerbssituation traditioneller Technologieunternehmen ist im Umbruch. Neue Kundensegmente in den Schwellen- und Entwicklungsländern und neue Wettbewerber aus diesen Regionen verändern die Marktlandschaft rasant. Beides stellt die etablierten Anbieter vor neue...
Editeur :
Springer
Parution :
2012-05-27
ePub
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Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent...
Editeur :
Wiley
Parution :
2011-12-19
PDF, ePub
Offre spéciale
-27%
56,50€
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The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each...
Editeur :
Wiley
Parution :
2011-09-13
Collection :
Wiley and SAS Business Series
PDF, ePub
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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this...
Editeur :
Wiley
Parution :
2011-08-26
PDF, ePub
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The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first...
Editeur :
Wiley
Parution :
2010-12-22
ePub
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Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value....
Editeur :
Wiley
Parution :
2010-12-20
PDF, ePub
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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded!...
Editeur :
Wiley
Parution :
2010-09-16
Collection :
Wiley and SAS Business Series
PDF, ePub
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Um sich dem intensiven Wettbewerb im Sachleistungsgeschäft zu entziehen, gehen Industriegüterproduzenten vermehrt dazu über, Sachleistungen mit zusätzlichen Dienstleistungen als hybride Leistungsbündel zu vermarkten. Derzeit wird das darin liegende wirtschaftliche...
Editeur :
Springer
Parution :
2010-06-17
PDF
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