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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.The series and volume editors organize each legend's most impactful articles into several volumes as an...
Editeur :
Palgrave Macmillan
Parution :
2026-02-04
PDF, ePub
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Outsmart Wall Street: the proven crypto investing strategy that has beaten traditional portfolios by 65% Crypto just crossed the tipping point, and everything you thought you knew about investing is about to change. The world's biggest institutions are pouring billions...
Editeur :
Wiley
Parution :
2026-02-04
PDF, ePub
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This volume offers an in-depth analysis of the metaverse and its implications with other, more advanced technologies through an interdisciplinary approach that bridges the social sciences with the hard sciences. The interaction among the latest technologies emerges as a...
Editeur :
Springer
Parution :
2026-02-03
PDF, ePub
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Innovation systems research has long examined how markets and institutions shape innovation across different contexts. Yet this ‘top-down’ lens often overlooks the view from within: the firms and support organisations whose everyday strategies drive change....
Editeur :
Palgrave Macmillan
Parution :
2026-02-03
PDF, ePub
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This book discusses how analytics can handle uncertainty and fairness issues in scheduling chemotherapy treatments. Specifically, the authors explore the complexities of chemotherapy scheduling, showing how analytics can be used to create fairer and more efficient...
Editeur :
Springer
Parution :
2026-02-03
PDF, ePub
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This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region—especially Saudi Arabia—is currently diversifying beyond oil and gas, offering lucrative opportunities across many...
Editeur :
Springer
Parution :
2026-02-03
PDF, ePub
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Dieses Buch widmet sich den vier großen Rückkehr-Personalbewegungen: Rückkehr nach Zeit bei anderen Unternehmen, nach einem Langzeitkrankenstand, nach der Elternkarenz/Elternzeit sowie der Rückkehr in eine operative Rolle nach einer Zeit als...
Editeur :
Springer Gabler
Parution :
2026-02-03
PDF, ePub
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Dieses Buch zeigt praxisnah und auf den Punkt, wie Sie ein nachhaltiges Veranstaltungsmanagementsystem Schritt für Schritt in Ihrem Unternehmen etablieren.Nachhaltigkeit ist längst ein Schlüsselfaktor für die Zukunft der Veranstaltungsbranche. Die...
Editeur :
Springer Gabler
Parution :
2026-02-03
PDF, ePub
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This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates, using the example of market shares of national brands and...
Editeur :
Springer
Parution :
2026-02-03
PDF, ePub
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<p><b>The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.</b><br><br><b><i>Data-Driven Marketing Strategy</i></b> gives upper-level undergraduate students a comprehensive...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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<p><b>Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. <i>What To Do If...? </i>helps you handle real workplace situations with clarity and confidence....
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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“Chuck Feeney is a remarkable role model, and the ultimate example of giving while living.” —Bill Gates This bestselling book tells the inspiring life story of Chuck Feeney, known as the “James Bond of philanthropy.” Feeney made a fortune...
Editeur :
Basic Venture
Parution :
2026-02-03
ePub
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<p><b>Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a strong business-oriented enterprise AI...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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<p><b>A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.</b><br><br><b><i>Luxury Marketing</i></b> gives postgraduate students in marketing, business, and fashion...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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<p><b><i>Marketing Technology</i></b> <b>is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.</b><br><br>This textbook provides upper-level undergraduate and...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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Backed by more than 15 years of trading experience, a decade of building automated systems, and five years of managing crypto portfolios, this book is your essential guide to mastering the fast-paced world of digital assets.
Whether you're just starting out or looking...
Editeur :
Palgrave Macmillan
Parution :
2026-02-03
PDF, ePub
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<p><b>Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.</b><br><b><br><i>Trusted Advertising</i></b> is a practical guide for mid-career...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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<p><b>This textbook will help students plan and deliver sustainable events that align with the United Nations' Sustainable Development Goals. </b><br><br><b><i>Sustainability in Events Management</i></b> provides...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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<p><b>This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.</b><br><br><b><i>Principles of Marketing Analytics</i> </b>is an introductory textbook for...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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