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This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region—especially Saudi Arabia—is currently diversifying beyond oil and gas, offering lucrative opportunities across many...
Editeur :
Springer
Parution :
2026-02-03
PDF, ePub
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Dieses Buch widmet sich den vier großen Rückkehr-Personalbewegungen: Rückkehr nach Zeit bei anderen Unternehmen, nach einem Langzeitkrankenstand, nach der Elternkarenz/Elternzeit sowie der Rückkehr in eine operative Rolle nach einer Zeit als...
Editeur :
Springer Gabler
Parution :
2026-02-03
PDF, ePub
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Dieses Buch zeigt praxisnah und auf den Punkt, wie Sie ein nachhaltiges Veranstaltungsmanagementsystem Schritt für Schritt in Ihrem Unternehmen etablieren.Nachhaltigkeit ist längst ein Schlüsselfaktor für die Zukunft der Veranstaltungsbranche. Die...
Editeur :
Springer Gabler
Parution :
2026-02-03
PDF, ePub
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This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates, using the example of market shares of national brands and...
Editeur :
Springer
Parution :
2026-02-03
PDF, ePub
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<p><b>The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.</b><br><br><b><i>Data-Driven Marketing Strategy</i></b> gives upper-level undergraduate students a comprehensive...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b>Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. <i>What To Do If...? </i>helps you handle real workplace situations with clarity and confidence....
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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“Chuck Feeney is a remarkable role model, and the ultimate example of giving while living.” —Bill Gates This bestselling book tells the inspiring life story of Chuck Feeney, known as the “James Bond of philanthropy.” Feeney made a fortune...
Editeur :
Basic Venture
Parution :
2026-02-03
ePub
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<p><b>Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a strong business-oriented enterprise AI...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b>A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.</b><br><br><b><i>Luxury Marketing</i></b> gives postgraduate students in marketing, business, and fashion...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b><i>Marketing Technology</i></b> <b>is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.</b><br><br>This textbook provides upper-level undergraduate and...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b>This textbook will help students plan and deliver sustainable events that align with the United Nations' Sustainable Development Goals. </b><br><br><b><i>Sustainability in Events Management</i></b> provides...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b>This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.</b><br><br><b><i>Principles of Marketing Analytics</i> </b>is an introductory textbook for...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
Backed by more than 15 years of trading experience, a decade of building automated systems, and five years of managing crypto portfolios, this book is your essential guide to mastering the fast-paced world of digital assets.
Whether you're just starting out or looking...
Editeur :
Palgrave Macmillan
Parution :
2026-02-03
PDF, ePub
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<p><b>Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.</b><br><b><br><i>Trusted Advertising</i></b> is a practical guide for mid-career...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p>Learn how to plan, operate and optimize a supply chain that delivers maximum value.<br><br><i><b>The Handbook of Logistics and Distribution Management </b></i>is the definitive guide for students, operations leaders and...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b>Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key....
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b>A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.</b><br><br><i><b>Research Methods for Tourism, Hospitality, Leisure and Events</b> </i>is ideal...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
<p><b>This textbook will help students understand the contemporary challenges facing hotel and lodging operations and develop the resiliency and skillsets needed to apprach working in a dynamic global industry....
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
A comprehensive, up-to-date discussion of maximizing the value of M&A transactions In the newly updated second edition of the Mergers & Acquisitions Integration Handbook: Helping Companies Realize the Full Value of Acquisitions, Revised and Updated, 30-year M&A...
Editeur :
Wiley
Parution :
2026-02-02
Collection :
Wiley Finance
PDF, ePub
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Das Buch bietet einen umfassenden Überblick über Data Analytics im Risikomanagement in Unternehmen. Die fortschreitende Digitalisierung bringt eine wachsende Menge von Daten hervor. Data Analytics beschäftigt sich mit den Methoden zur Analyse dieser Daten...
Editeur :
Springer Gabler
Parution :
2026-02-02
PDF, ePub
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