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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media...
Editeur :
Kogan Page
Parution :
2015-04-03
ePub
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WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of...
Editeur :
Kogan Page
Parution :
2015-04-03
ePub
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Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about...
Editeur :
Kogan Page
Parution :
2015-02-03
ePub
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With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer...
Editeur :
Nicholas Brealey Publishing
Parution :
2014-12-08
ePub
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With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer...
Editeur :
Quercus
Parution :
2014-12-08
ePub
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Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook....
Editeur :
For Dummies
Parution :
2014-08-05
PDF, ePub
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The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan,...
Editeur :
Wiley
Parution :
2014-05-06
PDF, ePub
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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.The book...
Editeur :
Sybex
Parution :
2014-05-02
PDF, ePub
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In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This...
Editeur :
Kogan Page
Parution :
2014-03-03
ePub
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From a few bits and pieces in a dusty loft to a profitable business with more than 20,000 sales and turnover of £100,000.00 in just one year. This book not only tells the story of how the author went from being an eBay buyer to a Top Rated Platinum Powerseller with over...
Editeur :
Robinson
Parution :
2014-01-23
ePub
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The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you....
Editeur :
Wiley
Parution :
2013-10-09
PDF, ePub
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While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on...
Editeur :
Sybex
Parution :
2013-10-03
PDF, ePub
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Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the...
Editeur :
Kogan Page
Parution :
2013-07-03
ePub
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Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing...
Editeur :
Wiley
Parution :
2013-05-31
PDF, ePub
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Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors,...
Editeur :
Sybex
Parution :
2012-12-21
PDF, ePub
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Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers....
Editeur :
For Dummies
Parution :
2012-11-05
PDF, ePub
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Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with...
Editeur :
For Dummies
Parution :
2012-10-26
PDF, ePub
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Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented,...
Editeur :
Sybex
Parution :
2012-07-24
PDF, ePub
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Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest...
Editeur :
For Dummies
Parution :
2012-06-26
PDF, ePub
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools...
Editeur :
Sybex
Parution :
2012-04-12
PDF, ePub
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