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Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts...
Editeur :
Springer Gabler
Parution :
2019-12-07
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This book offers fresh insights into the economic development and financial markets of Southeastern and Central European countries. The first part analyses macroeconomic trends and monetary policy issues, while the second part explores the development of financial and...
Editeur :
Springer
Parution :
2019-12-07
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The book critically reflects on some of the most important novelties and experimentations in the context of the European Union’s renewed urban and regional policy in the last programming period, 2014-2020. In particular, it examines four main innovations characterizing...
Editeur :
Springer
Parution :
2019-12-07
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Innovation in money is just as important as innovation in any other sphere of activity; money is always a “work in progress.” In fact, history shows societies have tried out a wide diversity of monetary arrangements. Ideas about money have played key roles at crucial...
Editeur :
Palgrave Macmillan
Parution :
2019-12-06
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Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the most relevant and highly cited research methods articles from the Journal of International Business Studies...
Editeur :
Palgrave Macmillan
Parution :
2019-12-06
PDF, ePub
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Verkauf im Außendienst: Dieses Buch verrät die besten Tipps und Tricks.Handelsvertreter müssen tagtäglich das schier Unmögliche vollbringen: Kunden, die bisher keinerlei Bedarf für ein Produkt sahen, von einem Kauf überzeugen. Wie diese Herausforderung zur Routine wird,...
Editeur :
Springer Gabler
Parution :
2019-12-06
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This book explores how the business transformation taking place in Japan is influenced by the digital revolution. Its chapters present approaches and examples from sectors commonly understood to be visible arenas of digital transformation—3D printing and mobility, for...
Editeur :
Springer
Parution :
2019-12-06
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Der Zugang zu medizinischen Versorgungsleistungen im Gesundheitswesen ist mit Chancen, Herausforderungen, Reformen, Barrieren und Lösungsansätzen verbunden, die sich zunehmend durch neue Produkte und Dienstleistungen und durch die digitale Transformation der Branche...
Editeur :
Springer Gabler
Parution :
2019-12-06
PDF, ePub
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Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the...
Editeur :
Wiley-ISTE
Parution :
2019-12-06
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Das Buch erklärt (als bislang erstes und einziges Werk) die neuen Anforderungen der Bankenaufsicht an die IT in der Kreditwirtschaft und ihre Ableitung aus den Mindestanforderungen an das Risikomanagement (MaRisk). Die Autoren liefern einen praktischen Umsetzungsansatz...
Editeur :
Springer Gabler
Parution :
2019-12-06
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The role of the business analyst sits at the intersection of business operations, technology, and change management.The job requires a plethora of both soft skills and technical skills, as it must translate the needs of business users into action items for functional...
Editeur :
Apress
Parution :
2019-12-05
PDF, ePub
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Executive compensation and its fairness to stakeholders are topics of heated debate on platforms ranging from news forums to financial markets. This book stimulates critical thinking on executive compensation and guides academics and practitioners on the key concepts by...
Editeur :
Springer
Parution :
2019-12-05
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This book offers an insiders' view into Chinese plans for a green transformation of the economy of China. Analyzing the pressures, drive, and resistance to this green transformation in China, the book explores the key fields, from green finance and green banking to...
Editeur :
Palgrave Macmillan
Parution :
2019-12-05
PDF, ePub
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Ralf T. Kreutzer, Andrea Rumler und Benjamin Wille-Baumkauff erläutern, wie B2B-Unternehmen einen kompetenten Online-Auftritt erreichen. Dazu zählt neben einer empfängerorientiert ausgestalteten Corporate Website auch eine Suchmaschinen-Optimierung, die sich an den...
Editeur :
Springer Gabler
Parution :
2019-12-05
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This book offers a new perspective on the professional world of higher education. Using social practice theory, it presents a practice sensibility rooted in concepts which illuminate teaching and learning contexts. The book takes the reader through the social processes...
Editeur :
OUP Oxford
Parution :
2019-12-05
ePub
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This book offers a new perspective on the professional world of higher education. Using social practice theory, it presents a practice sensibility rooted in concepts which illuminate teaching and learning contexts. The book takes the reader through the social processes...
Editeur :
OUP Oxford
Parution :
2019-12-05
PDF
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Agnes Barbara Zohner beschreibt in diesem Buch, dass der Unternehmenswert langfristig gesteigert werden kann, wenn in der Kommunikationspolitik eine erweiterte Marktorientierungsstrategie umgesetzt wird, die eine Kommunikation mit sämtlichen Marktteilnehmern ...
Editeur :
Springer Gabler
Parution :
2019-12-05
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In this book, the relations and policies of global and regional powers, especially in the recent period, and the problems and issues that are important at international platform are discussed. While it is a stereotypical discourse to state that everything in world...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2019-12-05
PDF, ePub
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The fourth edition of this widely used textbook on pricing and hedging of financial derivatives now also includes dynamic equilibrium theory and continues to combine sound mathematical principles with economic applications.
Concentrating on the probabilistic theory of...
Editeur :
OUP Oxford
Parution :
2019-12-05
PDF
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The fourth edition of this widely used textbook on pricing and hedging of financial derivatives now also includes dynamic equilibrium theory and continues to combine sound mathematical principles with economic applications.
Concentrating on the probabilistic theory of...
Editeur :
OUP Oxford
Parution :
2019-12-05
ePub
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