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Biographie et livres de Clive Humby

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Clive Humby is chairman and founder of leading marketing analysts: dunnhumby. He is the chief information architect behind Tesco Customer Management and its segmentation programme. Clive is Visiting Professor, Integrated Marketing, at Northwestern University, Chicago and Industrial Fellow at Kingston University.
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Scoring Points

Clive Humby , Terry Hunt , Tim Phillips

Kogan Page

2008-08-03

ePub

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a...

39,99 €

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