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Biographie et livres de Terry Hunt

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Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include Tesco, the AA, British Gas, MINI, The Economist, Cadbury's, National Savings, and Barclays.
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Scoring Points

Clive Humby , Terry Hunt , Tim Phillips


Kogan Page

2008-08-03

ePub

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a...

39,99

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