Ebooks de Michelle Willis en PDF et EPUB

3 Livre(s)
Télécharger le livre : Digital Marketing Strategies for Value Co-Creation
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Digital Marketing Strategies for Value Co-Creation
Wilson Ozuem , Michelle Willis
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual...

Editeur : Palgrave Macmillan
Parution : 2025-05-29

PDF, ePub

147,69 €
Télécharger le livre : Digital Transformation for Fashion and Luxury Brands
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Digital Transformation for Fashion and Luxury Brands
Wilson Ozuem , Silvia Ranfagni , Michelle Willis
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital...

Editeur : Palgrave Macmillan
Parution : 2024-04-16

PDF, ePub

179,34 €
Télécharger le livre : Digital Marketing Strategies for Value Co-creation
Ajouter à ma liste d'envies
Digital Marketing Strategies for Value Co-creation
Wilson Ozuem , Michelle Willis
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should...

Editeur : Palgrave Macmillan
Parution : 2022-03-21

PDF, ePub

116,04 €