Ebooks de Silvia Ranfagni en PDF et EPUB

3 Livre(s)
Télécharger le livre : Sustainable Digital Marketing for Fashion and Luxury Brands
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Sustainable Digital Marketing for Fashion and Luxury Brands
Cindy Millman , Wilson Ozuem , Silvia Ranfagni
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and...

Editeur : Palgrave Macmillan
Parution : 2025-05-31

PDF, ePub

200,44 €
Télécharger le livre : Digital Transformation for Fashion and Luxury Brands
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Digital Transformation for Fashion and Luxury Brands
Wilson Ozuem , Silvia Ranfagni , Michelle Willis
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital...

Editeur : Palgrave Macmillan
Parution : 2024-04-16

PDF, ePub

179,34 €
Télécharger le livre : The Art of Digital Marketing for Fashion and Luxury Brands
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The Art of Digital Marketing for Fashion and Luxury Brands
Wilson Ozuem , Silvia Ranfagni
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few...

Editeur : Palgrave Macmillan
Parution : 2021-07-17

PDF, ePub

168,79 €