Ebooks de Wilson Ozuem en PDF et EPUB

5 Livre(s)
Télécharger le livre : Sustainable Digital Marketing for Fashion and Luxury Brands
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Sustainable Digital Marketing for Fashion and Luxury Brands
Cindy Millman , Wilson Ozuem , Silvia Ranfagni
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and...

Editeur : Palgrave Macmillan
Parution : 2025-05-31

PDF, ePub

200,44 €
Télécharger le livre : Digital Marketing Strategies for Value Co-Creation
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Digital Marketing Strategies for Value Co-Creation
Wilson Ozuem , Michelle Willis
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual...

Editeur : Palgrave Macmillan
Parution : 2025-05-29

PDF, ePub

147,69 €
Télécharger le livre : Digital Transformation for Fashion and Luxury Brands
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Digital Transformation for Fashion and Luxury Brands
Wilson Ozuem , Silvia Ranfagni , Michelle Willis
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital...

Editeur : Palgrave Macmillan
Parution : 2024-04-16

PDF, ePub

179,34 €
Télécharger le livre : Digital Marketing Strategies for Value Co-creation
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Digital Marketing Strategies for Value Co-creation
Wilson Ozuem , Michelle Willis
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should...

Editeur : Palgrave Macmillan
Parution : 2022-03-21

PDF, ePub

116,04 €
Télécharger le livre : The Art of Digital Marketing for Fashion and Luxury Brands
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The Art of Digital Marketing for Fashion and Luxury Brands
Wilson Ozuem , Silvia Ranfagni
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few...

Editeur : Palgrave Macmillan
Parution : 2021-07-17

PDF, ePub

168,79 €