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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.Selling to very wealthy, demanding customers – whether you’re...
Editeur :
Palgrave Macmillan
Parution :
2017-04-07
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Could democracy do better? This book presents a vision on optimal democracies and a set of new rules to help achieve them. The monograph follows on the author’s successful book “Designing Democracy” from 2005 and further develops its ideas. While liberal democracies are...
Editeur :
Springer
Parution :
2017-04-07
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Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich...
Editeur :
Springer Gabler
Parution :
2017-04-07
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This book focuses on promoting entrepreneurial ecosystems within universities and educational institutes. It especially emphasizes the thriving systems and practices existing within the Indian Institute of Technology Kanpur (IITK). It discusses cases and successes of...
Editeur :
Springer
Parution :
2017-04-07
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Der Markt diktiert unsere Wirtschaft: Er zwingt Unternehmen zu Entlassungen, scheucht die Politik vor sich her oder reagiert nervös. Doch existiert dieser „Markt“ überhaupt? Und was verbirgt sich dahinter? Peter Seele und Lucas Zapf räumen auf mit dieser...
Editeur :
Springer
Parution :
2017-04-07
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This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty...
Editeur :
Springer
Parution :
2017-04-07
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The 2008 financial crisis triggered the worst global recession since the Great Depression. Many OECD countries responded to the crisis by reducing social spending. Through 11 diverse country case studies (Belgium, Germany, Greece, Hungary, Ireland, Italy, Japan, Spain,...
Editeur :
OUP Oxford
Parution :
2017-04-07
ePub
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The 2008 financial crisis triggered the worst global recession since the Great Depression. Many OECD countries responded to the crisis by reducing social spending. Through 11 diverse country case studies (Belgium, Germany, Greece, Hungary, Ireland, Italy, Japan, Spain,...
Editeur :
OUP Oxford
Parution :
2017-04-07
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Dieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer...
Editeur :
Springer Gabler
Parution :
2017-04-07
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Dieses Herausgeberwerk zeigt einfach und praxisnah aktuelle Methoden und Analyseverfahren in der modernen Marktforschung auf. Nachdem in dem Herausgeberband „Markt- und Absatzprognosen“ der Fokus auf etablierten Methoden und Praxisbeispielen zu...
Editeur :
Springer Gabler
Parution :
2017-04-07
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Sandra Müllrick beschäftigt sich mit Free Open Source Software (FLOSS)-Unternehmen, die in hochvolatilen Märkten agieren. Sie analysiert mithilfe qualitativer Interviews und der Gabek Methode, welche Erfolgsfaktoren Free Open Source Software-Unternehmen wettbewerbsfähig...
Editeur :
Springer Gabler
Parution :
2017-04-07
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This is an open access title available under the terms of a CC BY-NC-SA 3.0 IGO licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The 21st Conference of the Parties (CoP21) to the...
Editeur :
OUP Oxford
Parution :
2017-04-07
ePub
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Reduce or prevent risk failure losses with new and emerging technologies Rogues of Wall Street analyzes the recent risk failures and errors that have overwhelmed Wall Street for the past decade. Written by a veteran risk, compliance, and governance specialist, this book...
Editeur :
Wiley
Parution :
2017-04-07
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This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided...
Editeur :
Springer
Parution :
2017-04-07
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An inspirational and insightful guide for women who want to get it all by doing lessFor women, a glass ceiling at work is not the only barrier to success - it's also the increasingly heavy obligations at home that weigh them down. Women have become accustomed to...
Editeur :
Penguin
Parution :
2017-04-06
ePub
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In an inspiring new book, management consultant and world-renowned speaking guru Brian Biro describes how each and every one of us can seize and act upon the Windows of Opportunity that we encounter to transform our lives.In There Are No Overachievers, Brian Biro...
Editeur :
Transworld Digital
Parution :
2017-04-06
ePub
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'Read on, and rediscover how to live a fuller and more successful life' SIR RICHARD BRANSON, from the forewordThere are some 400 million people worldwide whose creativity, imagination and determination put the rest of us to shame. They are experts in their field,...
Editeur :
Penguin
Parution :
2017-04-06
ePub
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Vor dem Hintergrund eines stark zunehmenden Fach- und Führungskräftemangels bietet Jochen Heming einen Einblick in die Thematik des Employer Brandings, welche die Entwicklung, Positionierung, Umsetzung und Führung einer Arbeitgebermarke umfasst. Er entwickelt auf der...
Editeur :
Springer Spektrum
Parution :
2017-04-06
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This book focuses on urbanization as an attendant consequence of industrialization and sheds light on urban problems such as housing shortages and poverty of jobless people, and the housing and social policies implemented by central and local governments to deal with...
Editeur :
Springer
Parution :
2017-04-06
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Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your...
Editeur :
For Dummies
Parution :
2017-04-06
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